This year's Small Business Saturday, which took place on 3 December, saw the UK's small business community benefit from a surge in support.
A survey by American Express shows an estimated £717 million was spent on Small Business Saturday this year, up 15 per cent on 2015.
Small Business Saturday campaign director Michelle Ovens said: “In its fourth year, Small Business Saturday has once again delivered a sustained increase in spending with Britain’s small independent businesses.
“To see the spend on Small Business Saturday reach £249 million more this year than on the first Saturday in 2013, an increase of 53 per cent, is fantastic and confirms the positive stories we are hearing from small businesses in communities across the UK.”
American Express vice president marketing Alice Noone said: “Small Business Saturday celebrates the vital contribution independent businesses make to our communities and we’re delighted that shoppers rewarded them with such significant spend on the day.
“We are immensely proud to be principal supporter of the campaign for the fourth year and hope it inspires people to shop small, not just on Small Business Saturday, but throughout the rest of the year.”
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