Councils across England are to share £56m of European Regional Development Fund (ERDF) funding to support the return to high streets safely and help build back better from the pandemic. This funding shall be known as the “Welcome Back Fund” (the fund) and it builds on the £50m Reopening High Street Safely Fund (RHSSF) allocated to councils in 2020.
The fund will allow local authorities in England to put in place additional measures to create and promote a safe environment for local trade and tourism, particularly in high streets as their economies reopen. Local authorities can therefore also use the fund to develop plans for responding to these impacts, this could include considering how other funding streams could help address those challenges in the future.
The guidance to help local authorities and partners to deliver activities supported through the Welcome Back Fund has been updated. Change made: Versions 3 of the FAQ and guidance for the Welcome Back Fund have been added.
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