Online shopping saw a major boost in July, thanks to summer discounts and the warmer weather, according to the IMRG Capgemini eRetail Sales Index. Home and garden retailers saw the biggest growth, with 50 per cent and 39 per cent respectively. Multichannel retailers also recorded a 13-month high in online sales. With an overall growth in online sales of 19 per cent year-on-year, the biggest growth since 2014, retailers need to maintain market share by focussing on technology, products and strategies to enhance the online shopping experience, thereby encouraging online visitors to visit their sites and buy.
Our retail business specialists at Beavis Morgan are available to assist with strategic planning, system implementation, business turnaround and improving business performance for the future. For further information about how we can help you and your retail business, contact Steve Govey or your usual Beavis Morgan Partner.