Microsoft has announced that it has opened a $20 million venue in London to further position the UK as Europe’s home of technology innovation.
Located in Shoreditch, The Reactor will be used to “nurture and develop start-up talent in the UK” by giving new businesses access to Microsoft partners, customers and products, UK Chief Executive Cindy Rose said.
Opening the site, Margot James MP, Minister for Digital and the Creative Industries, said: “The Reactor is a $20m investment by Microsoft over the next 10 years. It’s a reflection of the enduring commitment to the UK as a destination for digital innovation, and the importance that we place on nurturing and developing start-up talent in the UK, which we know is Europe’s hotspot for technology innovation.
“This space is specially designed and located in the heart of Shoreditch to help us connect better with the technology start-up and scale-up community, offer access to Microsoft’s technology, platform and tools, and connect [businesses] with our enterprise customers and partners.
“There are very few companies we don’t work with and that’s the great advantage of partnering with us, as well as the technology platform we provide.”
The UK Reactor, Microsoft’s first such space in Europe, will not only offer free office space to start-up and scale-up companies, it will also host regular events such as hackathons, talks, meetups and more for up to 120 people.
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